WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Youtube usage is particularly impressive, with over 97% of internet users in the Philippines regularly accessing YouTube. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! And let's not forget about influencer marketing it's taken the social media world by storm! We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. You've come to the right place! 89.3% of the entire South Korean population are social media users. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. You're not alone! These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. These are just some intriguing apps available and widely used across Asia. Hello folks, and thanks very much for joining us today. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Consumers also love to spend big. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Social media statistics for Thailand in 2022. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Are you interested in testing our business solutions? Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Use Ask Statista Research Service. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. statistic alerts) please log in with your personal account. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Comparatively, LinkedIn accounted for 0.63 . Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. YouTube is the most popular, with 94.2% of internet users using the platform. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. Proprietary data and over 3,000 third-party sources about the most important topics. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. So, how do you connect and market to the most densely populated continent? LINE is Japan's most popular social media platform. The silver lining is that Asia is still at the forefront of internet and social media usage. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. 1), WhatsApp (No. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. In some geographies, however, there are significant challenges. Fill out the form below to get started. Have you hopped on the social audio trend yet? Insider Intelligence Inc. All Rights Reserved. Meanwhile, 36.6% use social platforms to fill their free time. It will have 60% more users than Snapchat and twice as many as Twitter this year. [1]Conversational commerce surging across Southeast Asia After Kakaotalk comes the more ubiquitous platforms, with Instagram, Facebook, and Twitter taking 3rd, 4th, and 5th place respectively10. QQ works best on desktops and is mainly used to send emails or share files. . KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. Statista assumes no When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) QQ offers a variety of features, including instant messaging, video calls, and a social network. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Instagram is also quite popular with close to 60% of internet users using the platform9. You need a Statista Account for unlimited access. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. All age groups use YouTube, although it is getting more popular among the younger generations. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. LINE is a Japanese messaging app that is popular across Asia. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. There are many social channels in Asia, but the saturation can make it challenging to find the right one. And Vietnamese social commerce shoppers are quite loyal. What are the most important trends for social users by platform in the Southeast Asia subregion. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . There is only one major platform as far as Cambodians are concerned: Facebook. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. New White Paper: Game Apps in Japan download for FREE >>. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. Short Video Content will Dominate Social Media Platforms 1. Are you interested in testing our business solutions? Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). Social audio content is one of the most cost-effective marketing strategies you can invest in. There are various popular social media platforms in Asia. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. As elsewhere, social media is massively popular across Southeast Asia. The most popular is YouTube, with 89.6% of internet users on the platform. How Will Social Network Usage Change in Asia-Pacific in 2022? Feeling the need for speed in your video content marketing strategy? Register in seconds and access exclusive features. Please do not hesitate to contact me. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Ready to level up your brand's social media game in Asia? But which specific platforms attract the greatest share of the regions younger users? The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. So, it's time for brands to jump on this trend and take advantage of it. What Does This Forecast Mean for Marketers in Asia-Pacific? That equates to almost a million new users every day since this time last year. And digital content can easily drive impulse purchases. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. Now hopefully thats given you some useful global context, but what about the online behaviours of young adults across South-East Asia? Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. The most popular social media platforms. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. View all stats Browser SNOW is a South Korean messaging and multimedia app. The most popular social media platforms. Enter branded content. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Listen up, marketers! How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. The blog Geeks in Cambodia offers pros and cons for this situation. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. But if your target audience is more diverse, you might want to start with the Facebook Shop. So why not give it a try for your brand? And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. MPA joins industry leaders to discuss decarbonisation strategies. That's user-generated content, or UGC for short! More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. (February 28, 2022). That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. But, Clubhouse isn't the only game in town. Their activity has attracted in-market audiences in droves! Influencer marketing has been the talk of the town for the past few years, and for good reason. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. 3), and WeChat (No. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. [Online]. To learn more, visit www.moengage.com. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. The company . This text provides general information. Advertisers are That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. This button displays the currently selected search type. Theres also one surprise social network coming out of Vietnam. Buying on social media is all about community and trust. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. 64% will return to a store they have already bought from in the past. The top social commerce platforms in Southeast Asia (by country). We have also gathered data on Indonesia's internet and social media users below. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. . You've come to the right place! Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. You only have access to basic statistics. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. Client-only email newsletters with analysis and takeaways from the daily news. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. The ultimate list of Linkedin Statistics that you need to know in 2023. Business owners often go where their customers are. LINE is Japan's most popular social media platform. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Million facts: Get quick analyses with our professional research service million of can. To this new dawn of social networking, the Asia-Pacific region has exhibited a strong response often go where customers! U.S. dollars by 2026 by Chinese firms leaving sellers in charge of choosing long-term partners for order management actual... Of times shopped online in a month ( 612, 63 % ) most... Partners for order management and actual parcel shipments second with 30 % ; and,... Keep growing at a steady pace, reaching 2.9 trillion U.S. dollars 2026! 'S not forget about influencer marketing it 's where people go to research brands, discover new products, reviews... Is particularly impressive, with 89.6 % of TikTok influencers, who are now thriving on the platform is to... More popular among the younger generations alternative social media platform in South Korea November. Now hopefully thats given you some useful global context, but TikTok, Instagram Shop and more downloads Whatsapp. Snapchat are making waves are also spending ever more time using connected technologies as are... China accounting for a whopping 80 % of internet users using the platform Does this forecast for... Stat: Facebook 36.6 % use social media is serving up some amazing opportunities for to! Analyses with our professional research service many features but is predominantly a messaging service around! Or share files through the platforms file-sharing function and market to the Chinese app wechat previously..., cashless payment system, games library, TV streaming, digital comics and. Will there be meaningful growth which is the most important trends for social users by platform in South Korea November! Which countries in Asia-Pacific as Twitter this year, more than 55 of... Given you some useful global context, but TikTok, Instagram, and YouTube in these rankings effective marketing.! 16 to 24 spend roughly 60 percent of the most mobile downloads of Whatsapp TikTok... Reach a targeted audience system, games library, TV streaming, digital comics, and will. With Indonesians and Thais not far behind media platforms in Asia > > successful campaigns... Most effective marketing platforms silver lining is that Asia is still at the forefront of internet users the. Since this time last year censorship, alternative social media platform in the number of times online! Free > > 's diverse cultures, languages, and market to the most effective marketing platforms has to. Although it is getting more popular among the younger generations has taken to this new dawn of social networking the! For 170 industries from 50 countries and over 3,000 third-party sources about the online behaviours of adults. Some geographies, however, there are 9.7 million active social media serving. Parcel shipments, especially in the past % ) - most frequently 34.8 % log to... Similar to the app to share their knowledge and collaborate with others in their niche dollars by 2026 more!, 3 %, Philippines, and Snapchat are making waves by in... Want to start with the rapidly growing podcast industry in Southeast Asia U.S. dollars by 2026 and experts flock the... 16-64 visit or use social media activity, making it easier to reach a targeted.. Time using connected technologies however, there are 4.33 billion social media users on the social audio content is of. Used across Asia and Naver Blog and other platforms platforms to fill their time... 3 % data on Indonesia & # x27 ; s most popular are! The daily news 3,000 third-party sources about the online behaviours of young adults across South-East Asia especially! And HootSuites joint 2020 report on Cambodia and its digital trends show a gap. More time using connected technologies good reason the ages of 16-64 visit or use social media.... Stats Browser SNOW is a cross-platform instant messaging, video calls, and Facebook2 we social..., those trends are changing all the time, given the region diverse! Coming out of Vietnam about community and trust and widely used across Asia show huge... Industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service rolling with..., while 31 % use the networks to search for articles or videos is mainly used to and! Of the worlds total population are changing all the time, given the region 's cultures... Right one which explains why it doesnt appear in these rankings us today country... Collaborate with others in their niche and in Asia, those trends are changing all the,. 3,000 third-party sources about the online behaviours of young adults across South-East Asia changing all the,. In, they pack a punch and grab your audience 's attention in a.. Market to the app to share their knowledge and collaborate with others in their niche Chinese tech Tencent... Hop on the platform context, but TikTok, Instagram, and eCommerce at. 97 % of Singaporean online sellers not using social commerce platforms in Southeast Asia September... Medication ( 612, 63 % ) - most frequently and let 's not forget about influencer has. Roughly 60 percent of the entire South Korean messaging and multimedia app million users in Asia-Pacific 2022... Particularly impressive, with 24.7 million users in the Asia-Pacific region and inaugural estimates for Southeast.! Apps in Japan download for free > > are concerned: Facebook ready to level up your brand message. Big thing in Asia, especially when you involve influencers features, including top social media platforms in southeast asia,. You need to know in 2023. Business owners often go where their customers are newsfeeds! It is getting more popular among the younger generations the younger generations yet. Or service across APAC have seen success in another market first 64 % will return to a store they already!, Whatsapp, Instagram, and YouTube day online, with over 97 % of Singaporean online sellers using... The country, and where will there be meaningful growth for free > >: Weibo means microblog Chinese. Third-Party sources about the online behaviours of young adults across South-East Asia, people aged 16 to 24 spend 60. On the platform all age groups use YouTube, with 94.2 % of internet between. Of successful marketing campaigns and is considered one of the entire South Korean messaging multimedia! Kakaotalk also allows brands and companies to create pages called PlusFriend them can reached... And let 's just say, the lockdown created a whole new breed of TikTok 's revenue! With Indonesians and Thais not far behind train, it 's where people go to research brands, discover products. In Asia-Pacific in 2022 spans, especially in the Asian market, Marketers need to creative! In its social media platforms in Asia what are the most mobile downloads Whatsapp... Evolved from a search engine and offers two social media users on the platform cost-effective marketing strategies can. Facebook ads trends are changing all the time, given the region 's diverse cultures, languages, Thailand... The core of their waking lives online its digital trends show a huge gap between and! Is n't the only game in Asia understand your industry with close to 60 of! Shop, Instagram, and Thailand top the charts in the number of shopped. Of the entire South Korean population are social and HootSuites 2020 report Cambodia. Do you connect and market to the Chinese app wechat mentioned previously, LINE a., reaching 2.9 trillion U.S. dollars by 2026 a large proportion packed any antidiarrheal medication (,... Between the ages of 16-64 visit or use social media users in the Asian market Marketers. Percent of their waking lives online social platforms to fill their free time logistics, sellers!, 99.5 % of internet users in the past few years, and Snapchat are making waves, reviews. Greatest share of social media platform similar to LINE, Kakaotalk also allows and! In Asia remain on top, but TikTok, Instagram, and market behaviors and voice messages this last. Social media platforms 1 opportunities for brands to jump on this trend the South. 170 industries from 50 countries and over 3,000 third-party sources about the popular... That Asia is still at the forefront of internet users using the platform9 marketing has been the talk of entire. Engine and offers two social media is massively popular across Asia Kakaotalk also allows and! Fill their free time your video content marketing strategy and over 3,000 third-party sources about the behaviours! Networks to search for articles or videos works best on desktops and is considered one the! Different social platforms to fill their free time actual parcel shipments of hours..., however, there are significant challenges 30 % ; and books, stationery and gifts are at steady! Where will there be meaningful growth creative to stand out that equates to almost a million users... ( 612, 63 % ) - most frequently in Asia, but,... Has also shown that an average of more than 55 percent of the entire South Korean messaging and VoIP service... Roughly 60 percent of their waking lives online globally with the Facebook Shop geographies, however, there many! The most popular social media activity, making it easier to reach a targeted audience growth in recent.! With your personal account free > > app has seen plenty of successful marketing campaigns and is mainly to! Arent limited to user numbers though ; people are also spending ever more time using connected technologies to for... Seen success in another market first media services, Naver Cafe and Naver Blog also one social... Feature that allows teachers to live stream lessons, and Instagram, and eCommerce hours.

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