The JAB Holding-backed company first introduced itssubscription service at the onset of the Covid-19 pandemic in March 2020, which it said was the first unlimited in-store coffee subscription programme across the US. Sweetgreen piloted a subscriber discount in January, offering $3 off a meal every day for a $10 monthly fee. The Unlimited Sip Club includes coffee but expands the selections to 26 various beverage products. Update: The subscription price has increased to $11.99 a month. In total, 26 beverages are now part of Unlimited Sip Club, including: Drip Hot Coffee (100% Colombian Light Roast & Dark Roast, Decaf, Hazelnut), Hot Tea (The Republic of Tea premium teas and herbs, including: British Breakfast, Earl Greyer, Mango Ceylon, Ginger Peach, Honey Ginseng Green, and Orange Ginger Mint Herb), Iced Tea & Lemonade (Black Iced Tea, Sweet Tea*, Passion Papaya Green Tea, Agave Lemonade), Fountain Soda (Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, bubly Lime, Brisk Raspberry Tea, Dr Pepper, and Canada Dry Ginger Ale), Charged Lemonades (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint). Panera Bread has announced it will now offer an Annual Unlimited Sip Club membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. Must be an Unlimited Sip Club subscriber to receive this offer. "Our guests have loved the subscription model and the convenience and value it brings to their daily lives. This worked on me one day this week, when I added a bagel to my order. The subscription provides "unlimited" hot coffee, iced coffee, or hot tea at all Panera restaurants for a monthly fee of $9, or about $108 annually. You may cancel at any time. ST. LOUIS, April 19, 2022 /PRNewswire/ -- Today, Panera announces the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Our Unlimited Sip Club beverage subscription now includes NEW Charged Lemonades, coffee, teas, and soda. Visit here for complete termswww.panerabread.com/UnlimitedSipClub. Will I still earn MyPanera rewards when using my Unlimited Sip Club subscription? {{ $keys.text['skipToMain'] }} Our Menu Locations Gift Cards Sip Club Charged Lemonade without ice has about the same amount of caffeine as a Panera 20 fl. membership, the first-ever nationwide unlimited annual beverage subscription in the restaurant industry for all self-serve beverages. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $11.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every 30 days thereafter until you cancel your subscription. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Annual subscribers also get free delivery. Panera used to be owned by its stockholders, but in 2017, JAB Holding Company, a German-owned conglomerate, acquired the company for $7.5 billion and took it private. In February, the fast casual brand added contactless dine-in ordering to reduce friction in the dining room. Begin Ordering. Unlimited Sip Club subscribers have access to the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas, Agave Lemonade, Pepsi-Cola fountain beverages, andCharged Lemonades. It was originally $14.99 a month and was changed to its current price of $10.99 a month. Yes. What Is the Panera Bread Coffee Subscription? You may cancel at any time. We need access to your Facebook info to get you signed up. "These Charged Lemonades reach a new guest looking for an alternative to traditional energy drinks, and are great examples of our culinary principle, The Familiar, Made FantasticTM. The subscription entitles eligible subscribers to the following subscription benefits: (1) drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once every two hours during normal bakery-cafe business hours, including unlimited refills. Cold Brew, espresso drinks, and other beverages are not included in your subscription. Opinions expressed by Forbes Contributors are their own. Add an eligible beverage to your cart and your reward will be automatically redeemed upon checkout. Guests who sign up for the Unlimited Sip Club from today through May 6 will receive a free subscription through July 4. Panera introduced its extended version last year, originally calling it Panera Beverage Club (technically MyPanera+ Beverage Club). Hence, customers feel theyve already saved money and can add a breakfast sandwich to their order. Not valid with any other coupon or offer. Everything is turning into a subscription these days, anyway. {{ 'Hi {0}' | replaceVariables([customerInfo.firstName || '']) }}, {{ '{0} Rewards' | replaceVariables([customerInfo.rewardsCount]) }}, {{ 'Available after {0}' | replaceVariables([$options.filters.formatTime(availableAfter, { Become a member and start earning rewards today. This will allow you to use your saved payments, rewards, and saved delivery addresses and recent cafe details! We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread. **New and lapsed subscribers that sign up for an Unlimited Sip Club Subscription from 4/19/2022 through 5/6/2022 will receive free Unlimited Sip Club Subscription through July 4, 2022. Just enter your password to connect your MyPanera account with Facebook. Beverages may vary by location. Subscribers were only eligible for ordering coffee; it doesnt include purchases of cappuccino, caf au lait or espresso. One subscription per person. Launching today, April 19, Panera's Unlimited Sip Club is being billed by the chain as "the first and only monthly subscription in the restaurant industry that provides unlimited self-serve beverages." Theres absolutely no loss factor. All rights reserved. The Beverage Subscription entitles eligible subscribers to the following Subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (Regular, Sweet, and Passion Papaya Green iced teas, and Agave lemonade) and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu and Strawberry Lemon Mint) once every two hours plus unlimited refills. By the end of 2021, Panera's Coffee Club had grown to 600,000 subscribers, of which 300,000 were paying. When typing in this field, a list of search results will appear and be automatically updated as you type. In February 2020, Panera launched unlimited coffee and tea for $8.99 a month, and the new subscription now expands that to 26 other beverage choices including soda and lemonade for $10.99 a month . By the end of last year, the $8.99-per-month program had more than 600,000 subscribers, and those customers are truly Panera super-fans, according to 2021 data from the chain: Please enter a valid MyPanera Card Number. Expires {{ data && data.expiryDate || 'soon' }}. Panera Bread has introduced an annual version of its in-store beveragesubscription, offering Unlimited Sip Club members a years worth of drinksfor the price of 10 months. | replaceVariables([foundEmailAddress]) }}, Want to do this later? Subscribers could take advantage of the Unlimited Sip Club in all of its channels: its cafes, drive-thrus, delivery or rapid pick-up. fromFormat: 'HH:mm', Paneras has never been known for coffee, he acknowledged. Panera is rolling it out nationwide over the next week to members of its MyPanera loyalty program. Note that the default credit card will be used for all digital orders. | replaceVariables([foundEmailAddress]) }}. toFormat: 'h:mm a' Join our Unlimited Sip Club and enjoy endless Charged Lemonades, coffees, teas, and fountain beverages.*. Only members of MyPanera can sign up for a subscription, but it's easy to join. New Subscribers:For new subscribers that sign up for an Unlimited Sip Club Subscription, from 2/13/2023-3/31/2023, will receive one (1) free month of Unlimited Sip Club. The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Asked if Chaudhary was concerned that customers would take advantage of the service, come in for free coffee, not spend money, and Paneras would lose out, he swats that notion away. With investments in technology and operations, we now offer new ways to enjoy your Panera favorites like mobile ordering and Rapid Pick-Up for to-go orders and delivery all designed to make things easier for our guests. 8736608, Get the weeks news highlights straight to your inbox, new franchise partnership with Dallas Holdings. "They have a value of approximately 11 times that of a non-member," she said. No worries, just sign in to your MyPanera account and well get it straightened out. The subscription entitles eligible subscribers to the following subscription benefits: drip hot coffee, iced coffee, hot tea, fountain soda beverages, bubbler drinks (regular, sweet, and Passion Papaya green iced teas, and Agave Lemonade), and Charged Lemonade beverages (Fuji Apple Cranberry, Mango Citrus Yuzu, and Strawberry Lemon Mint) once We have sent password reset instructions to the email address we have on file for you. oz. No short cuts, just bakers with simple ingredients and hot ovens. As of March 29, 2022, there were 2,117 bakery-cafes in 48 states and in Ontario, Canada, operating under the Panera Bread or Saint Louis Bread Co. names. Minimum order of $5 required, exclusive of taxes, fees, or charges that may apply. "At Panera, we believe in making great food experiences accessible to all. We're having trouble connecting to Facebook right now. fromFormat: 'HH:mm', Subscribe to Restaurant Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Permission granted by Starbucks Workers United, CBS NorthStar and Ovation Join Forces to Boost Restaurant Brands' Revenue, The Bornk Tuna Sandwich is Back at Erbert & Gerbert's, TimeForge Integrates with Careerjet to Give Businesses Access to Thousands of Job Seekers, Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation, By signing up to receive our newsletter, you agree to our, Webinar At this time, MyPanera is not integrated with third-party delivery service providers. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. **Must be an Unlimited Sip Club (Subscription) subscriber (Subscriber) to receive this offer. For $8.99 a month (less than a subscription for most streaming platforms), you can have access to free coffee and tea. No. With the addition of Charged Lemonades, the Unlimited Sip Club has a distinctive portfolio of drinks that can satisfy all our guests. Beverages may vary by location. Pret A Manger entered the US market with a store in New York in 2000 and currently operates approximately 80 outlets across the US. Why? Valid one time per day. **New and lapsed subscribers that sign up for an Unlimited Sip Club Subscription from 4/19/2022 through 5/6/2022 will receive free Unlimited Sip Club Subscription through July 4, 2022. If you do not cancel either before your renewal date or after the expiration of any free trial or discounted offer, your credit card will automatically be charged $10.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. How many times can I redeem my subscription benefits in a day? In fact, a 20 fl. Available now in both annual and monthly subscription tiers, Unlimited Sip Club is available to members of MyPanera, Paneras free loyalty program. Guests must tap their loyalty cards to activate it and use it, enabling Paneras to track their purchases. The Unlimited Sip Club membership is available for $11.99 per month plus tax or $119.99 per year plus tax and includes one self-serve beverage every two hours during regular bakery-cafe hours, including free refills at participating U.S. Panera Bread bakery-cafes. To cancel your subscription online, visit the Cancellation section at www.panerabread.com/UnlimitedSipClub or on the Panera Bread app. Similarly, in 2020, Panera attempted to grab a larger part of the lucrative coffee crowd by introducing a subscription for hot coffee, hot tea, and iced coffee. "We are the first brand to do it, and we're super excited about that," Panera CEO Niren Chaudhary previously told Business Insider. Panera Bread, which has had success with its Coffee Club subscription service introduced in February 2020, is now launching its Unlimited Sip Club. One subscription per person. For $10.99 a month plus tax, the Unlimited Sip Club offers unlimited self-service beverages at any Paneras, which includes hot and iced coffee, hot and iced teas, lemonade, Pepsi-Cola fountain beverages including Dr. Pepper, Mountain Dew and Sierra Mist, and its own Charged Lemonades. The fast casual signed up about 800,000 customers during its initial push, which . If you do not cancel either before your renewal date or after the expiration of any free trial or discounted subscription offer, your credit card will automatically be charged $119.99 plus tax for the annual subscription until you cancel your subscription. "Our three new Charged Lemonades are a refreshing new way to get your energy boost in true Panera fashion - with delicious flavors, powered by Clean plant-based caffeine from guarana and green coffee extract. from 8 AM - 9 PM ET. Customizations, including, but not limited to, added espresso and added syrups (Madagascar vanilla, bittersweet chocolate, cinnamon, and caramel) are not included in the subscription monthly price. Get Ready for Starbucks Oleato, Guinness Nitro Cold Brew Coffee With Beer, Dunkins Irish Creme 2023 And Shamrock Shake Rival. Customers started coming in several times a week, and about one-third of the time they bought food. Unlimited Sip Club includes all self-serve coffee and tea, NEW Panera Charged Lemonades, and Pepsi-Cola products. The coffee was driving its breakfast business. Free product offers cannot be combined with free shipping. To us, that is food as it should be and that is why we exist. Usingour iconic Agave Lemonade as the base, our chefs added bold flavors like Mango Yuzu and Fuji Apple," said Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Must be a MyPanera member and at least 18 years of age or older to register. Customers who will register for the Unlimited Sip Club this week until May 6 will be given a free subscription through July 4. The company boosted subscriptions with a very popular #FREECOFFEE4SUMMER promotion. Now, members can pay $11.99 per month or $119.99 per year for unlimited hot and cold drinks. These traditions carry on today, as we have continued to find ways to be an ally for wellness to our guests. We have seen incredible response to Unlimited Sip Club since we launched nationally last year, both for our guests and for our business. Excludes all other beverages, including, without limitation, bottled beverages, smoothies, frozen blended drinks, cold brew iced coffee, and espresso and cappuccino beverages. On Tuesday (April 19), the fast-casual bakery-caf brand . Do I need to be a member of the MyPanera rewards program to sign up for an Unlimited Sip Club subscription? Eduardo Luz, Panera's chief brand and concept officer, won . You may opt-out by. About Panera Bread30 years ago, at a time when quick service meant low quality, Panera set out to challenge this expectation. Must be a MyPanera member and at least 18 years of age or older to register. You can redeem one eligible beverage every two (2) hours and can get unlimited refills of that same beverage each day. Were excited to offer even more disruptive value with the annual membership, says Eduardo Luz, Chief Brand & Concept Officer, Panera Bread. Our site has a whole new look, and we cant wait for you to be one of the first to give it a try. Eduardo Luz, Panera's chief brand and concept officer, won . Redeem your subscription like a MyPanera Reward at the register, kiosk, PaneraBread.com, or on our app. With one in four transactions coming from Unlimited Sip Club members, the US food-to-go and coffee chain says its new annual subscription will offer further disruptive value to US consumers facing the rising cost of living. Have a question? Ultimate Sip Club will be free until July 4 for customers who sign up before May 6. Olive Garden was an early adopter, first selling their Never Ending Pasta Pass in 2014. And importantly, this new Sip Club is also replacing the old coffee plan, but a Panera spokesperson told us that existing coffee subscribers will be grandfathered into the Unlimited Sip Club and will keep their $8.99 per month pricing through the end of the year. How do I renew my subscription each month? {{ 'We have sent an email with sign in instructions to {0}.' On periodic Saturdays during your Subscription, Panera will offer exclusive Subscriber promotions such as free or discounted menu items. Missouri-based Panera Bread, which operates more than 2,100 bakery cafs across the US, said the new $199 (plus tax) annual membership is exclusively available to MyPanera loyalty programme members, which is approaching 48 million customers. Customizations including but not limited to added Espresso and Syrups are not included in the Beverage Subscription monthly price. When Paneras Coffee Club launched in February 2020, the Coffee Club cost $8.99 monthly. Hence, its coffee club subscribers frequented its eateries at eight times higher visits than in the past and 30% of them added a food item to their check. Cold Brew, espresso drinks, and other beverages are not included in your subscription. California Supply Chain Act Why raise the price $2 a month? MyPanera ordering is temporarily unavailable. This is a BETA experience. Can I get a refund if I dont use my Unlimited Sip Club Subscription? Restaurants big and small are experimenting with their menus to align with the preferences of on-the-go diners and mitigate the impact of rising food costs, supply chain disruption and shrinking consumer discretionary funds. I usually drink the free coffee at my office, but my editor asked me to try out Panera for a week to test the subscription. Expires {{ data && data.expiryDate || 'soon' }}. Your Unlimited Sip Club subscription will automatically renew each month. Excludes catering orders and orders placed on third party delivery sites. Its goal was to democratize coffee, Chaudhary said. Copyright 2023 Panera Bread. Chaudhary replied, We were able to make beverages completely accessible for a flat price., Hence, people can come to Paneras for healthy food and save money on their beverages, Chaudhary suggested. ", "PepsiCo is excited to partner with Panera to reshape the way beverages are served with The Unlimited Sip Club," said Scott Finlow, Global CMO Foodservice, PepsiCo. MyPanera login is required. Subscribers of Panera's coffee program, which debuted just before the start of the COVID-19 pandemic, spend much more at the restaurant in a given year than other customers, Burnett said. Recurring revenue has been boosting sales at Panera since many subscribers end up frequenting its restaurants more often and buying more items to accompany the beverage. Upcharges apply. Taco Bell, for example, debuted its Taco Lover's Pass nationwide in January, which drove new loyalty sign ups. Can I redeem my Unlimited Sip Club Subscription benefits at any Panera Bread bakery-cafe? Please use the proceeding form fields to log into your MyPanera account! The Unlimited Sip Club Subscription ("Beverage Subscription") is available for registration and redemption in participating U.S. Panera Bread bakery-cafes. Join Unlimited Sip Club & enjoy endless Charged Lemonades, coffees, teas, and fountain drinks. To us, that is food as it should be and that is why we exist. The chain must have been happy with the results because Panera has announced they are essentially expanding that concept to include all the self-service drinks on their menu. Limited delivery area. Panera self-serve beverages are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, and via the Panera app. Must be a MyPanera member and at least 18 years of age or older to register. 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"At Panera, we believe in making great food experiences accessible to allwe're disrupting fast casual once again, providing unlimited access to high-quality beverages at tremendous valuejust $10.99 a month," said Niren Chaudhary, CEO, Panera Bread. This field is required. Why do I need to store a credit card in my MyPanera account? Please use the proceeding form fields to log into your MyPanera account! Yes. Panera's initial coffee program, which garnered more than 600,000 members, has driven an increase in visits and yearly spending by members, Burnett said. All rights reserved. Terms Of Use From our new Charged Lemonades to our fan favorite Passion Papaya Green Iced Tea to bubly Lime from PepsiCo, we're excited to give our guests even more choice and more beverage options to fuel their day.". For $10.99 per month (plus tax), Panera is expanding its unlimited coffee subscription to incorporate the entire Panera portfolio of self-serve beverages, including hot and iced coffee, hot and iced teas (regular, Sweet Tea and Passion Papaya Green Iced Tea), Agave Lemonade, Pepsi-Cola fountain beverages, and Panera's newly launched Charged No worries, just sign in to your MyPanera account and well get it straightened out. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread). WiFi Terms Of Use The coffee and food-to-go chain announced a new franchise partnership with Dallas Holdings in December 2022 to expand its US presence in New York and California. Monthly fee to Facebook right now non-member, '' she said subscriber discount in January, $. Bread app access to your Facebook info to get you signed up about customers! 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Third panera beverage subscription delivery sites about 800,000 customers during its initial push, which card will be free until 4! An early adopter, first selling their never Ending Pasta Pass in 2014 and at least years! Or older to register will register for the Unlimited Sip Club subscription of Burger King and Panera Bread bakery-cafes e-commerce! Selling their never Ending Pasta Pass in 2014 coffee and tea, NEW Panera Charged Lemonades,,... Short cuts, just sign in to your cart and your reward will be free July. Redeem my subscription benefits in a day, Dunkins Irish Creme 2023 and Shamrock Shake Rival I redeem my benefits! Caf au lait or espresso be used for all digital orders 2 ) hours and get... Purchases of cappuccino, caf au lait or espresso get it straightened out loyalty... In both annual and monthly subscription tiers, Unlimited Sip Club includes all self-serve coffee tea. 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