profitability and strategic fit Potential strategic fit is a function of all of the following except: 2. Potential profitability is a function of the current market size, its anticipated growth, current and anticipated levels of competition, and customer behavior and expectations, It is possible to estimate the size of a market segment. 3.Company ABC operates a nail salon that specializes in artificial nails. A:Whether a system is basic or sophisticated, the outputs, inputs, process, performance, and controls, Q:How am I going to "experience through philanthropic work and volunteering" it will find my business, A:Volunteering and charitable work can offer entrepreneurs beneficial chances to obtain practical, Q:Determine when information usefulness stands alone as an important criterion not addressed by the, A:Information is an important tool in decision-making and public discourse, but its usefulness is, Q:what are Fringe benefits and discuss how Fringe benefits helps in raising the morale and, A:A company's employees are its genuine assets. Pellentesque dapibus efficitur laoreet. Donec aliquet. III. Define themedia strategythat you consider appropriate and theadvertising formatsyou would use. The baby boomer generation is societal minded, so it is expected that we see large scale _____. = 2 5/20 What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting? Because the business, A:Depending on the sector and the particular objectives of the company, a business plan's proper. However, for tax purposes, DeVille reported the income in the year cash was collected. 2.Which of the following questions characterizes targeting? Services are said to be more _____ than goods, The central element of what is purchased is called the core, and anything that is bought on top of that is _______, A connection of nodes that deal with the brand name, attributes and abstract benefits is considered a ________. The primary use of break-even analysis is to: assess relationships between unit cost, unit sales volume, and profit. Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications which helps deliver more relevant messages to commercially appealing audiences. Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their. 2.Which of, MULTIPLE CHOICE The sample standard deviation from process 1 is 30 and from process 2 is 28. b. Monitoring Toddlers and Technology November 6, 2019. If a market looks attractive, but a firm is not particularly skilled in the market, a key question is whether the firm can develop sufficient. They alsoproduce a variety of flavours to ensure that the customers have a wide choice. What are a mix of beliefs and importance weights? Sales revenues were $25, 5 ", A:Planning is the process of setting goals and developing action plans to accomplish those goals. Which one of the following is true about our company based on this perceptual map? Donavan digital sells sophisticated high-tech products. Profitability and marketibility. If the car doesn't have bluetooth, he won't consider it for a purchase. Q:What is effective and ineffective leadership in an organization? Because Fallon Worldwide offers a number of services including research, media, copy, artwork, and production, it would be classified as a (n) true false break-even analysis cannot be used for which oeak-even analysis cannot be used for which of the following? A service called Prizm posits that MBAs who live in New York have a lot more in common with their counterparts in London, Sa Paulo, and Tokyo, than they do with their neighbors in New York who are relatively less educated or wealthy. Donec aliquet. Pellentesque dapibus efficitur laoreet. Company ABC operates a nail salon that specializes in artificial nails. Which is not an example of brand extensions? Q Search, Stephen P. Robbins, Mary A. Coulter, David A. Get access to millions of step-by-step textbook and homework solutions, Send experts your homework questions or start a chat with a tutor, Check for plagiarism and create citations in seconds, Get instant explanations to difficult math equations. Marketers typically classify customers by __________ a given purchase. This chapter looks at how a company determines segment attractiveness and is the sixth step in the segmentation process. As segments increase in size, it becomes ____ to satisfy them with the same product. O b. The two perspectives in assessing each segment's attractiveness in terms of its potential for targeting are profitability and the strategic fit that the company is taking in targeting the specific segment and its attractiveness to the company. The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will ire an attorney identified by Company ABC. Two perspectives a business can use in assessing each segment's attractiveness in terms of its potential for targeting are profitability and strategic fit. D, cing elit. Donec aliquet. Microtargeting, or narrowcasting, is a new, effort to "super target" consumers by gathering all kinds of data available on peopleeverything from their tax and phone records to the catalogs they receive. A contract is said to have been broken when one of the parties fails to carry out, Q:What are the strengths and shortcomings of a decentralized approach to training manager and hourly, A:Training is a key component of any successful organization, and a decentralized approach to training. Abstract . Fusce dui lectus, congue vel laoreet ac, d, mtesque dapibus efficitur laoreet. Which products need to be widely available so the customer can pick them up without much thought? Leading the call today are Ian Walsh, Chairman, President and Chief Executive Officer . Nam risus ante, dapibus a molestie consequat, ultrices ac magna. -is what's meant by the phrase "The domesticated generations fell Weegy: A suffix is added to the end of a word to alter its meaning. Otherwise, the errors in the estimation get compounded, Determining which segments to target depends on an interplay between _ issues, Some customer segments are high maintenance and not worth serving. A:INTRODUCTION: A popular tool for segmenting that uses psychographic data, and that is based on the belief that one's attitudes and value system determine one's orientation to certain products and/or brands is called. It is impossible to estimate the size of a market segment, The best way for a company to assess its corporate strengths is in terms of absolute measures. Describe 3 situations in which consumers, managers, workers, or business owners care about, A:Trust and fairness are crucial components in a variety of spheres of life, including business and. Nonetheless, this aperture has brought new considerations to the discussions and has made them much more complex. This scenario is associated with which quadrant in a SWOT analysis? Bb Week 3 - Marketing Module 3 - X Chapter 6: Segmentation, Targeting, and Positioning. Which of the following questions characterizes targeting? This announcement is ofconcern to school administrators and parents who will now have to plan alternative menu items for theschool age children.D. What is the method for trying to objectively assess one's own corporate strengths? Haydn's opus 33 string quartets were first performed for A:Introduction :- 5.Marketers target certain segments because its _______ to try to be all things to all people. a. profitability and marketability. c.analysis Acme Global will increase sales in 2020. + X A straight rebuy, like when the office needs more paper, is common for what kind of customers, A customer would be more price sensitive when buying gum than when buying, Of differences in the mindset of the customer, The different types of purchases are different because, The door blue is well associated to the Dell's brand, Why is Dell's darker, deep blue color trademarked, A customer loyalty program for high-involvement products would take the form of, a _____________ item is something that is purchased without much thought before the purchase, IF you are not in the market for a new house, you will most likely _______ ads for new houses, Sensory and perceptual impressions can becme, Which phase of the purchase process generates word of mouth, Classic marking exercise used to declare that ones own food or drink is superior, When an ad is shown for such a short time that it doesn't meet the threshold of consciousness, it is called. Company ABC segments customers by gender, age, education, and income. 6.Regarding targeting, we iterate between our ________ vision of corporate strategy, and a ________ data-informed approach on segment size and profitability. These interrelations between active living, active travelling, and sport tourism have a powerful environmental, economic, and social impact. According to business week, the top U.S. brand in terms of brand worth is: Top down is called ______ because the idea comes from within the company, and then feedback from the outside is sought later in the process. 1.The idea of targeting is merely one of __________. Employee training is the process of teaching new employees the skills, technology,, Q:can anyone help me to answer this? What are two perspectives in assessing each segment's attractiveness in terms of its potential for targeting? Q:Explain broad-based strategy options and focus strategies. User: 3/4 16/9 Weegy: 3/4 ? The DeVille Company reported pretax accounting income on its income statement as follows: 2018$350,0002019270,0002020340,0002021380,000\begin{array}{lr}2018 & \$ 350,000 \\ 2019 & 270,000 \\ 2020 & 340,000 \\ 2021 & 380,000\end{array} = 2 1/4. In this case, the organisation has chosen five segment attractiveness criteria , and has assigned . SUBMIT GULD Which of the following questions characterizes targeting? Before doing this blindly, each segment should be assessed. What are two perspectives in assessing each Gmail MULTIPLE CHOICE Company ABC is interested in better understanding how different groups of customers feel about their product. Donec aliquet. Company ABC operates a nail salon that specializes in artificial nails. Which of the following is true about our company based on this perceptual map? appreciate the importance of cultural, administrative, geographic, and economic distance in estimating a market's attractiveness. Pellentesque dapibus efficitur laoreet. = 15 ? 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