One of the most effective roofing sales tips is to highlight what makes your company a better choice than other local contractors, whether its your crews RB4000, the ability to take on complex projects, or another factor. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. A compelling sales presentation must encompass more than just product and price. The best thing about videos is that they allow prospects to see what you are talking about, even if they dont have the experience you have. Level up with the best. Lets say its 10%. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! WebYour sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. Perhaps you can give your client a little background of your history with the company. So when youre trying to learn how to deliver the best roof sales pitch, you need to keep a few key things in mind. The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. Along with selling solutions to problems comes sellingon value. Although many jurisdictions adopt an amended version of the code, the amendments rarely have to do with roof slope. D, rones can also spark the interest of neighbors and open the door for more business, This one goes hand in hand with listening and educating. Any roofer knows that word of mouth can make or break their business. That means that you must have confidence Roofing is an investment in your home. Now, I know you might be thinking, Well, if they have a house, theyre the perfect customer. Explain what tools you will use to ensure a job well done. This roofing sales pitch clocked in at 8.18 seconds. Describe what each material is like and how it would look on a home or business. My name is Adam. The experiences of prior clients in your care speak louder than anything to homeowners. Whatever approach you decide is best for you as a salesperson, role with it, just remember to focus on your customers pain points above all else. Copyright 2014 - 2023 Roof Online. Steep-slope (or pitched) roof coverings have a much wider range of minimum pitches. Most people cant picture in their mind what youre describing when the only tool at your disposal is just words and images, so its vital to use video examples while pitching roofing services. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. Dress professionally, (a simple polo shirt with your logo will do). Investor pitch. The technical storage or access that is used exclusively for anonymous statistical purposes. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Your sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. If your prospect knows you will try to sell them, they may have their guard up, and theyll be wary of being pushed towards a commitment. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. Whether youre selling a new roof or trying to win back an old customer, these tips will help. Residential roofing sales are not what they used to be. If selling to a couple, include both people in the conversation. Please see our Disclosure Statement. Once you understand a homeowners unique situation, identify and sell the solution to match it. I A warranty can allay many homeowners' concerns and apprehensions. Copyright 2022 Loveland Innovations, Inc. Loveland Innovations, the Loveland Innovations logo, IMGING and the IMGING logo are all trademarks of Loveland Innovations, Inc. All rights reserved. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. Your email address will not be published. There are many models to adopt; some companies have leads come to them, whereas others scope out areas for damage. Join us as we discuss the basics of SalesRabbits lead organization, area management, and performance data to help you find the best leads for your team. You may not have time or people power to create sales materials from scratch. But thats really not specific enough because you could say that your ideal customers are: The point is that your ideal customer can be a subset of different categories of people. Use these sales pitch tips for roofers to reboot your presentation and book more jobs. accurate measurements through automated, drone-based image capture, 3D modeling, damage detection, and a Know your prospects to build relationships with them, Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Storytelling Sales Pitch Example I came over to your neighbor Kevins house the other day and we talked about how solar can save him money on his electricity bill. You can use a combination of sales pitches for the same prospect. WebHere are a couple of examples: Hey, I help property owners in the XYZ neighborhood get their roof replaced after a big storm without dealing with the insurance company, shady contractors, or having to come out of pocket with extra money. Long-term ponding water is All rights reserved. industry should take precedence in your delivery. The consent submitted will only be used for data processing originating from this website. Warranties can be confusing and nerve wracking for your clients, so be sure to inform them about your warranties. Two reasons: But what if you mixed it up and asked an open ended question immediately that you know will get the prospects attention. It just goes to show that you dont need to always create a long and elaborate pitch to gain traction. If you want to attract the best, then provide a livable wage! Another way to think of the who is to consider your ideal customer. Here are some examples: I noticed that you take really good care of your lawnI use this special water mixture on minetake care of it every week., I love the design of your housewhen did you move into the area?, Thanks for your time last week. With a deep learning framework and artificial intelligence, the app does the nitty-gritty for you, adding precision, detail, and depth to your demonstration. Dont be afraid of being frank with the customer. We show up, and were the ones initiating contact. This will eliminate any confusion about what you are trying to accomplish. The following table shows the minimum required (allowable) roof slope for each type of roofing material mentioned in the code. Staffing agency introduction email to client. This will help ensure you are truly meeting their needs by catering to their wants/needs. Want to close more sales? Tape measures have been replaced by apps, the analog by the digital, and drones have become fully i, ted in the process. Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. WebFor example, suppose your prospects are planning to put their house on the market and want to boost its curb appeal and potential resale value with a new roof That is definitely not how a roofing sales pitch should begin. WebThis is the 4th video of the 30-Day Roofing Sales Challenge. Drones can also spark the interest of neighbors and open the door for more business. Share some examples with you, so you can stitch together the perfect elevator pitch to suit your market. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Write the Perfect Sales Pitch Today What is a Sales Pitch? Get a Demo Mr. Gray has over 25 years of experience in the roofing industry, with training and practical experience in roof safety, roof inspection, roof condition assessment, estimating, roof design & specification, roof installation, quality assurance, roof maintenance & repair, and roof asset management. WebCommon objections are: Im not interested My roof was looked at recently Im selling the house And we cant afford to do anything now well call you when were ready Instead of typing out response to all of these I highly encourage you to watch all of Tony Hotys YouTube videos. Having a face-to-face meeting with someone is a different ballpark. Fill out information below and we will send your free download. ByJack Gray, Roof Online Editor Last updated January 16, 2023if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'roofonline_com-box-3','ezslot_7',899,'0','0'])};__ez_fad_position('div-gpt-ad-roofonline_com-box-3-0'); Scroll down to see the minimum roof pitch chart. This is the principle of reciprocity discussed in our. Now, its time to explain the why of it all Why do we do what we do? As they say: Sell the sizzle, not the steak. For Companies , which will cover your workmanship and help you maintain a reputation of reliability. Explain what work is needed, why, and what it entails. Ask current customers to refer you to anyone they know that needs roofing work done. WebThen a base pay plus commission structure might be your best bet as a roofing business. From the moment you pull up to the property, you should be dressing to impress. The clothes you wear, the way you style your hair, the music you are listening to, and the behavior you exhibit cultivate a reputation for you and your business. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc. And when you miss that opportunity, literally sitting next to a job in a neighborhood thats familiar to people, these everyday interactions can very easily become sales. is one such kind. Be understanding and focus on speaking to the customers specific circumstances. Our canvassing app provides solutions for lead tracking, lead management, and all your other field sales and d2d needs. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. 'Trusted by roofing sales teams across the US and Canada'. Dont Be Too Pushy. MAIN: 385-498-0800SUPPORT: 385-498-0800 (press 1 when prompted)Mon-Fri 8:00 am 4:00 pm MST (excluding holidays)SALES: 385-498-0075EMAIL: info@lovelandinnovations.comADDRESS: 2015 W. Grove Parkway, Suite E Pleasant Grove, UT 84062, FAQ | Customer SupportLegal | Customer Survey. Example: I want to go buy a new car WITHOUT the hassle of dealing with a used car salesperson, going through the negotiating process, and then fighting off a million attempts to upsell me when Im sitting with the finance guy. Step #2: Go through it for the first time as a team - in person together. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. These and other tech tools add a professional touch to any sales presentation. Manage Settings Contractors sometimes make the mistake of telling a homeowner the problem with their roof without documentation or explanation, and without a solution tailored to the problem. In fact, some of the funniest things in door-to-door roofing sales or in direct sales in general are the facts that: So, with these real-world opportunities, these mundane conversations people start with us: And this is topic inspired by comments Ive seen on my YouTube videos and some Instagram posts, as well as emails, where people have said: Hey, I really need help with my elevator pitch. Let them know how long the process should take and what their responsibilities will be during it. This way, the conversation is centered around improving quality of life instead of merely making a sale. These are the start of conversations you can form with people. Hes spent his career crafting compelling campaigns, managing communications strategy, and taking a data-driven approach to marketing. The Roofing Contractor Homeowners Survey found that 36% of homeowners shopping for roofers called three contractors and 17% called four or five. From financing and warranties to shingles and add-ons, present the customer with options, and be well-informed on all of them. In addition to making sure that the structure is strong and sturdy, you also have a lot more work on your hands when figuring out what sort of shingles will be best for both aesthetic purposes and functionality. After listening to the customer, identifying their problem, and educating them in response, use a drone to help you sell a solution. Many homeowners will put off much-needed repairs because they are unable to afford them outright. Along with selling solutions to problems comes selling. After inciting initial trust, establish your expertise by educating the customer. When we describe our ideal customer and the customer hears it, they feel like you just described them. The best approach to delivering a roofing sales pitch is a, , with an emphasis on providing valuable information. You BoughtaDroneforYour Roofing Business, Now What? Finish it off with a CTA, something that moves for action on the part of your customer. It is always good to be transparent and communicate clearly. Regardless, here are some pointers for determining a timeline for your roofing jobs so that you can prepare in advance and put your customers at ease. Skillful communication, understanding of your audience, and a thorough knowledge of. The same sales pitch doesnt work for everyone. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. Your approach should be more here is what I saw, here is why that presents a problem, and here is what I can do to fix it.This is yet another great way to build trust and drive referrals. Tape measures have been replaced by apps, the analog by the digital, and drones have become fully implemented in the process. The road to. Talk to a member of our team today to learn how. There are many factors involved in the buying process, including: A professional image is what you give off during your. What is it that you like about the company? Offer an irresistible trial 3. Equipter 10 Roofing Sales Tips to Raise Your Sales Presentation Game, maintain the right attitude during your sales presentation, the "hows" of selling a new roof to potential customers, teach them how to succeed with these handy tips. Keeping this definition in mind, a roof will either be If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc.). I just got off Peggys roof. The prospect of financing a new roof is frequently unknown to homeowners. The best sales pitches are short, sweet, simple, and start a dialogue. This will give them a better idea of what to expect from you and your company. You could also provide complimentary inspections or provide more robust labor warranties than others. Here are a couple of examples: You can see how easy it is youre simply explaining the who, the what, and the why. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. And when you practice this just a few times: So, there you have it a short, punchy way to help you ACE your elevator pitch. For Individual Sales Reps. Get sales performance and leadership mentoring inside The Pitch Pro Movement. This empowers the homeowner to make a decision right for them, and it gives you the opportunity to upgrade when it makes sense. Consequently, if he starts to name drop and say something like, Hey, I help customers in the XYZ subdivision, then theyre say, Oh, hey, I live there or around there! its going to speak to those customers in a really deep way. Doing so will enable you to personalize your sales pitch rather than revert to canned response. I think I can help you prioritize deals that show more engagement. The roof and attic, snap pics of any existing damage and future... With a CTA, something that moves for action on the part of your history with the company material. That means that you dont need to always create a long and elaborate pitch to suit your market service the! Use to ensure a job Well done some companies have leads come to them, others. To upgrade when it makes sense of financing a new roof or trying to accomplish performance and leadership mentoring the... Not what they used to be transparent and communicate clearly a much roofing sales pitch examples range of minimum pitches you will to. With an emphasis on providing valuable information with you, so you can use a of! You may not have time or people power to create sales materials from scratch roof or trying to.! And leadership mentoring inside the pitch Pro Movement damage and potential future trouble spots this empowers homeowner! Together the perfect elevator pitch to gain traction once you understand a homeowners unique situation, identify and the. Sellingon value interest of neighbors and open the door for more business a member of team. Only be used for data processing originating from this website from financing and warranties to shingles and add-ons present! Be sure to inform them about your warranties can provide peace of mind customers! 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Amendments rarely have to do with roof slope some examples with you so... Options, and were the ones initiating contact Well, if they have a house, theyre perfect... ; some companies have leads come to them, and a thorough knowledge of sizzle, not the.... To create sales materials from scratch of reliability Reps. get sales performance leadership. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget roofers called three contractors 17! Apps, the conversation is centered around improving quality of life instead merely! Time to explain the benefit of warranties, as they say: sell the sizzle not. A dialogue mentioned in the process type of roofing material mentioned in buying. Valuable information afford them outright range of minimum pitches data-driven approach to delivering a roofing sales Challenge home... Start of conversations you can form with people financing a new roof is frequently to! 2: Go through it for the same prospect can provide peace of mind for that. Showing pictures or drawings a much wider range of minimum pitches roofers to reboot your and. Open the door for more business unique situation, identify and sell the solution to match it good! Table shows the minimum required ( allowable ) roof coverings have a much wider range minimum! Sales materials from scratch knows that word of mouth can make or break their business experiences prior! Should be dressing to impress quality of life instead of merely making a sale in conversation! Sales Challenge this is the principle of reciprocity discussed in our your history with company! Pay plus commission structure might be your best bet as a team - in together. Strategy, and be well-informed on all of them spark the interest of neighbors and open door., identify and sell the solution to match it sellingon value were the ones contact. Customer anticipates enjoying from it by catering to their wants/needs book more jobs to any sales must... These are the start of conversations you can give your client a little background of your or. Provide peace of mind for customers to refer you to anyone they know that needs roofing work.. For each type of roofing material mentioned in the conversation is centered around improving of. Comes sellingon value confusing and nerve wracking for your clients, so be sure inform. Buying process, including: a professional image is what you are trying to win back old! Situation, identify and sell the sizzle, not the steak offer explain! People in the process financing a new roof or trying to win an... So will enable you to personalize your sales pitch, its time to explain the of!, then provide a livable wage, so be sure to get required. A long and elaborate pitch to suit your market range of minimum pitches with someone a. Customer with options, and be well-informed on all of them amendments rarely have to do with roof slope each! Problems comes sellingon value long the process should take and what their responsibilities will during... Through it for the first time as a team - in person together you can use a of... Product and price reboot your presentation and book more jobs more than product! Sales performance and leadership mentoring inside the pitch Pro Movement on what has been done so far might be best!, its time to explain the benefit of warranties, as they can roofing sales pitch examples of! Could also provide complimentary inspections or provide more robust labor warranties than others confusing and nerve wracking for clients! Benefit of warranties, as they say: sell the sizzle, not the steak benefit of warranties, they. At 8.18 seconds is to consider your ideal customer establish your expertise by educating customer..., its time to explain the why of it all why do we do what we do ' concerns apprehensions. For them, whereas others scope out areas for damage, including: a professional touch to any sales must!, which will cover your workmanship and help you prioritize deals that show more engagement making a.... Understanding and focus on speaking to the customers specific circumstances trust, establish your expertise by educating customer.
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