No matter how good the food, an unattractive can drive down a merchants conversion rate. But more so DashPass takes friction of the ordering process, as theres no additional delivery fee. Meanwhile, theyre also figuring out how to balance the companys rapid growth across the businesss three stakeholders: merchants, customers, and Dashers. But that doesnt really matter, because what matters is execution and putting the strategy to work. In this article, I + View 9 more replies. When these goals were introduced over a year ago, I had trouble hitting these goals on a day-to-day basis. For example, if we had an influx in customer demand, but didnt bump up Dasher operations to meet that demand, then wed have plenty of orders and no one to deliver them. That creates an ever increasing granular understanding of the business. Ultimately, Im responsible for profit and loss across my region, identifying opportunities to expand our current markets, and designing strategies for entering new ones. In order to succeed online, merchants need to utilize a set of menu-building best practices to attract new customers. To test if the proposed solution is viable, they run experiments (the operational tests) with a small set of customers. Shaving off minutes compounds across the whole fleet, raising income for Dashers and making DoorDash more efficient and profitable. I can provide detailed insights. Are people ordering in more than they were pre-pandemic? UberEats started in 2014, leveraging Ubers existing network of drivers and its the deep pockets. Stories and lessons from DoorDash Design team. From there, DoorDash also provides education for merchants, e.g. As the lead of Consumer Value & Pricing at DoorDash, having research play an active role in the early development of new ideas increases our odds for success exponentially. I think there are three distinct factors that make up for DoorDashs success: Its the 3rd factor that I think gets too little attribution data. At the beginning of the pandemic, over 40% of merchants didn't have an online channel to reach customers, and we know that now more than ever, driving online sales is critical for these businesses. DoorDash has built an incredible analytics machine that allows granular optimization experiments on the tiniest little things across the food delivery lifecycle. We are always exploring other opportunities and will continue to build a mutual understanding of each others charter and goals, and strengthen our relationships. If a product wont be successful in your market, you need to speak up so that it can be redesigned accordingly. , regardless of the quality of the food. So why is that? Its one of our most successful launches so far, in large part thanks to those ideas which were now incorporating into our plans for future launches. We already learned how 85% of GOV is coming from existing customers, and thats because of high spend retention. Conventional wisdom in the food delivery business suggests that the biggest markets are in high-density metropolitan areas. How quickly can you pivot to make day two a different story? The data set and the ability to run experiments at scale with that data becomes proprietary knowledge and a competitive advantage. With that, they were able to prove the concept and validate the teams hypotheses. UX Research partnered with market research to understand the perceptions of DoorDashs expansion into the new categories, what value proposition we should use, key use cases and needs, etc. Each region has teams that cover a particular side of the business merchants, customers or Dashers. That makes the strategy and its key activities clear: And looking at Marketplace GOV, clearly that flywheel has worked, with $7.3 billion in in GOV in Q3 2020 alone. You can read up on everything DoorDash is doing with data on their Engineering Blog. Ive also learned a lot about tech. The image below shows that the economics of a single order can look like. how to optimize their dishes for delivery and pick-up, or what to do to attract new customers. Would appreciate the opportunity to connect with those who have done case/analytics case study for Doordash. Not every operational test becomes a product. I have done some EDA- eg what times of day are the most orders made, do some drivers make more from tips than others But I have no idea how to proceed. First off, Gross Margin grew from 23% in Q1 2019 to 53% in Q3 2020. Because we were less well-funded than our peers, we had to be very disciplined about how we allocated capital while still trying to grow as a business. On a work level, this includes the targets that are set for me and the professional development that I seek. But Im supported in that process; DoorDash values experimentation and innovation, and recognizes there are a hundred ways to solve a problem. The initial messages for the campaign were something more generic. Ive learned to love being wrong. At this stage, we try to leverage existing learnings to make sure the ideas/assumptions are grounded in customer insights. I have a case study interview with doordash. Fang: Yes, there are more consumers using DoorDash than ever, ordering delivery more than they were before Covid-19 but notably, they are continuing to order at higher rates, even in the face of reopenings. Once I have that mastered, I would put a sharp focus on my ability to secure orders and delivery them as quickly as possible. Today, the S&O team at DoorDash works closely with product, product marketing, and other key partners to develop, pitch, and test strategic initiatives that best serve the needs of our customers and business. CNBC: What consumer behaviors are sticking as we edge our way into a post-pandemic world? The average order value has fluctuated within a narrow band, between $29.90 and $31.20. I was promoted to Associate General Manager, then General Manager for Los Angeles, and transitioned to my current role when we began building our specialized teams. Sometimes S&O partners may request additional inputs to understand the opportunity size or gather customer stories to support a potential solution. About The TeamOn the Merchant Strategy & Operations team, our mission is to have best-in classSee this and similar jobs on LinkedIn. DoorDash has productized data into a real-time prediction service called Sybil. . Our leadership also understands that you dont always hit your targets. What type of questions to expect in the SQL and case interview rounds? I spend a lot of time finding solutions; I might look at why it takes Dashers longer to reach certain merchants, or how we can tailor our selections to attract more customers. Doordash Interview Questions with Answer Examples. By having regional experts, we have people focused on making sure each side of the marketplace is growing and running smoothly. Additionally, including research as the product or program evolves is also important to ensure that we are meeting the needs of our consumers and that we are innovating in new and competitive ways.. The S&O teams process can roughly fit into this model. Another big challenge is scaling all three sides of our marketplace merchants, customers, and Dashers at the same rate. Its the operating flywheel kicking in, see page 112 of the S-1: Contribution Profit (Loss) as a percentage of Marketplace GOV has improved over time as our overall cost structure has become more efficient due to operational and technological enhancements. So how exactly are they doing this? It makes people order more. doordash strategy and operations interview. This estimate is based upon 2 DoorDash Manager, Strategy & Operations salary report (s) provided by employees or estimated based upon statistical methods. I was drawn to apply at Doordash because of this. What matters to them, and how can we build a product that helps them achieve their goals? A quick LinkedIn search at the time of the filing reveals 186 DoorDash employees with the word data in their title 30% of the full-stack team. The insight here I think is that it will be hard if not impossible to grow the business by increasing the average order size, e.g. Apart from local restaurants, DoorDash also has partnerships with national and regional chains such as McDonalds, Taco Bell and WingStop. My day might include Dasher orientations, marketing strategy, and meeting with merchants to discuss outreach and awareness. I have the same question, Iirc.,from many years ago, there were a lot of on the fly questions like, if we dropped you into a random city with no smart phone / computer etc and asked you to figure out how many couriers are working, how would you do it, where would you start your research, etc.. Why is wearing uniforms important for our couriers, and if our couriers are not following uniform rules, how would you check if couriers are wearing uniforms in the most efficient way and remedy the situation. You can see how cohorts consistently increase their spend on DoorDash. They decompose my hypotheses to identify the optimal research techniques to derive statistically significant results. On top of all this, we also know that consumer expectations have changed in the last eight years since we began, and that on the whole, people want access to more things, faster. We talk a lot with Dasher teams in other markets to share ideas weve tried and challenges were facing. I need to be able to drill 10 layers deep to understand the source of a given problem, but I also have to see the big picture and ask tough questions about my teams overall approach. Im a Regional General Manager based out of our Midwest hub in Chicago. In LA, for example, we deal with a unique set of traffic and parking challenges, so were more focused on those issues here than we are in regions where traffic is light. For example, you need to understand how Dashers and merchants can best work together in a certain region, and you also need to understand how a specific merchant can best market DoorDash to their customers. See all Manager, Strategy & Operations salaries to learn how this stacks up in the market. In this article, I wanted to dive deeper into that aspect and share more insight into our partnership with the S&O team. DoorDash Strategy And Operations Associate Interview Questions | Glassdoor DoorDash Engaged Employer Overview 12K Reviews 25K Jobs 7K Salaries 1.6K Interviews 728 Benefits 35 Photos Add an Interview DoorDash Strategy and Operations Associate Interview Questions Updated 1 Feb 2023 Find Interviews Register. I wanted to do something completely different, so I joined the Clinton Health Access Initiative. A Division of NBCUniversal. Customers stick around for at least 3 years, with spend growing to 1.6x, Analytics teams instrument each transaction to collect data that helps answer basic questions about the business. Balancing these priorities is an interesting challenge, and things only become more complex as we factor in varying geographies, vehicle types, and societal norms. We try to influence before a solution is set in stone, so that we are not just validating it. It can be tough to find people with a willingness to go above and beyond, but who are also humble and generous. You can respectfully disagree with someone and collaboratively work together toward a better outcome. I know theres a bit of wiggle room in the math since we rounded the numbers a bit, but overall this looks like a pretty damn good business to me. Click the link in the email we sent to to verify your email address and activate your job alert. + Read More. Our managers understand were not going to make our money back in a day. Answer Question Worked in Tokyo, Singapore, Seattle, Taipei, Shanghai. Our team starts every week with a list of projects, and makes note of anything were working on that might affect another side of the business. Ive tried a bunch of new ideas half of them have failed, which is a perfectly acceptable and expected outcome. Uber, Go to company page [] we must perennially improve our products, create more customer value, and launch new services to meet the needs and expectations of our three constituencies. On one hand, it's really an exercise in capturing all the details you can about the physical world Where are the open parking spaces on Main Street? You move deliberately and with speed. We spoke with five members of Strategy and Ops about the team structure, collaborating from across the country, and opportunities for career growth. DoorDash, which went public in December, has undoubtedly benefitted from food delivery trends over the past year. Most of that responsibility sits within the Strategy & Operations team. Knowing that your company is focused on growth and innovation like this makes me very excited about the prospect of working here.\"5) What experiences do you have working in a culturally diverse atmosphere?Answer Example:\"In my current role, I love the fact that I get to work with people from all over the country and around the world. . A lot of Strategy and Ops is focused on one side of the business, but we work with all three: recruiting restaurants as partners, kicking off marketing efforts to bring in customers, and running orientations for new Dashers. For me, the lesson learned here is that DoorDash decided to compete in a market segment that others had overlooked. Were judged not on whether our experiment fails, but whether we fail to experiment.. DoorDash also values experimentation. DM if interested. I applied and interviewed for DD strategy and operations role (was rejected in the last round). Was 15 min HR call then had 24 hrs to prepare a presentation on a small data set. Yes, others are using data too. And now that were in so many places, we have a better sense of where well be successful. I worked at a startup after graduation, advising movie and music studios on how to maximize their potential at YouTube. But rather than going head-to-head with the incumbents in metropolitan areas, DoorDash saw an opportunity in underserved markets American suburbia. Thats the aggregate picture. Strategy and Ops gives you such a thorough understanding of how DoorDash operates.. Im looking at vast amounts of data about market performance and sales, but that data has no value if I dont have the context to understand what its telling me. But you definitely form bonds with your teammates. If you are strong in decision-making, leadership and . Im in New York now, but I can ping someone in LA or Dallas or Vancouver and get a quick response. Got an email rejection a few days later. The S&O team tapped into this opportunity and tested multiple ideas that could grow the beverage pickup business. Check out open roles or email Katie Frank at katief@doordash.com. Good analytics teams collect that data in a way so that they can slice and dice that data in any possible way. And that segment happened to come with some interesting economics: Maybe that strategy was intentional, maybe they stumbled on it. lower customer acquisition cost, as theres less competition in these markets. To provide the point of view from the S&O side, I asked Cat Beley, a Director of S&O at DoorDash, to share her thoughts on the collaborative partnership between them and the research team: Research is my first stop whenever my team is considering a new program or product. I was working in Dar es Salaam, Tanzania, as a finance consultant for the government, when DoorDash reached out to me. Fang: Building the DoorDash logistics network was an expansive effort, and is an ongoing effort across our company today. Building on that momentum, the two-time CNBC Disruptor 50 company is getting into alcohol delivery not to mention its wealth of international expansion plans. I really just wanted to build things from scratch. My goal is to put the pieces in place for the market to scale up naturally after I move on. Listen as if youre wrong. That mindset allows us to work well both cross-functionally and within our own teams. How long does it take to cook a pizza? As a result, much of the DoorDash marketplace is now driven by data. doordash strategy and operations manager interview. My next step might be something at headquarters that would let me keep wearing different hats and tackling new challenges. DoorDash saw they could bring the rigor of advanced analytics to each phase of the fulfillment process, leveraging business insight, machine learning and big data. The focused, detail-driven judgement we relied upon to succeed then has become part of DoorDash's DNA, while also setting us up to better overcome the challenges that happened afterward (and have yet to come). That includes scenarios for order pick-up time, grouping of multiple deliveries, and pricing strategies to balance supply and demand. I plotted the number of orders vs. GOV below. As you research Doordash before your interview, one thing that you'll find abundantly clear is that the company is always in pursuit of bettering its products and services. If the experiment proves successful, the idea may be considered to be productized. So there you go. ************************************************************************************************1) What would providing excellent customer service mean to you in this role with Doordash?Answer Example:\"I fully understand that customers would be relying on me to provide fast and accurate service in this role with Doordash. Theres tremendous value in having fresh eyes on a problem. DoorDash runs seven regions across the U.S. and Canada. For example, What channel did a customer sign-up with, in response to which ad?, what type of phone do they use?, or what type of credit card do they use to pay?. 39 DoorDash Strategy And Operations Manager interview questions and 39 interview reviews. Inside the 'Wormhole,' Relativity Space's monster factory 3D-printing reusable rockets, Fanatics to start livestreamed shopping of trading cards, collectibles, GoodRx to be barred from sharing health data for ads under proposed FTC settlement. When we encounter a bug in the site, for example, I can think of a couple engineers who will respond at 11 p.m. on a Friday night if I need them. But it was an exciting transition for me, and a hugely rewarding one: The challenges were solving are always becoming more nuanced and complex, and now I have the bandwidth to dig much deeper into the problems Im most passionate about. People who can easily transition from a 5-foot level to a 10,000-foot level thrive here too: the people I admire can quickly go from talking about a very specific process to asking how it impacts our overall strategy. No matter what position you may hold within their organization, Doordash always encourages innovative and outside-the-box thinking. while also balancing the dynamics of a three-sided marketplace. You might be sitting at the computer crafting growth strategy when youre called to do a delivery yourself. Its a lot of fast-paced decision-making and immediate results, which I love. Each city presents its own opportunities and challenges, but we generally start by going door to door, talking to merchants. When the flywheel kicks in, it creates economic uplift for all marketplace participants. DoorDash, already benefitting from food delivery trends, is getting into alcohol delivery. The framework above is a simplified version of how we currently work with S&O partners. Fv 27, 2023 . We want team members to be turning to the person next to them or on the other side of the country and asking, How can I help?. Im a Strategy and Ops Manager on the customer and merchant sides in the Canadian region. Thats not to say promotions are automatic, but you can definitely be confident that your work will be recognized and rewarded. PwC, Go to company page In a previous article, 3 unique things about being a researcher at DoorDash, I mentioned that working with Strategy & Operations (S&O) is something I really enjoy about my role. Were curious too. And we launched DoorDash Drive, which lets any merchant tap into our logistics fleet. That customer segment happens to have a higher per-order ticket size, since one order needs to feed an entire family, not just an individual. Cross-functional Assessment 3. Case Study 2. Try not to get overwhelmed or frustrated. Orders from non-restaurant categories, including grocery, convenience, alcohol, flowers and gifts, grew 40% from the end of 2020 to the end of Q1 2021. At DoorDash, data is what drives the Get 1% better every day goal. [] While it might seem small in isolation, our daily work be it on reducing delivery times, increasing efficiency, or improving personalization is about compounding incremental improvements that drive significant value over time. what menu item to present first), and understand what option of the experiment drives desirable behavior. From page iii of the S-1 filing, in the How We Operate section: [] everyone at DoorDash, including me [Tony Xu], tries to step out of our day-to-day roles once a month to do a delivery or engage in customer support, menu creation, or merchant support staying very close to the needs of those who use our platform is key. Im a Senior Strategy and Ops Manager for the Southwest region on the Dasher side of the business. Ive learned to push back a little bit. With DashPass, customers pay a flat monthly delivery fee (today $9.99) for unlimited deliveries from eligible merchants and orders over $12. I was recently reading about the accolades that Doordash has received for building strong relationships with large vendors like Buffalo Wild Wings and how those partnerships have helped grow both businesses. I have a second round interview with . Im also tracking growth and making sure we hit our numbers. Clearly, DoorDash is over-indexing on data capabilities in their organization. CNBC: Having led the development of DoorDash's logistics network across the U.S., can you talk more about that process, and how you think about scaling that logistics network in new markets? For me, DoorDash was a chance to carve out a piece of the business and have a direct impact. Data capabilities in their organization, DoorDash also values experimentation come with some interesting economics: Maybe strategy... Type of questions to expect in the email we sent to to verify your email and. Check out open roles or email Katie Frank at katief @ doordash.com DoorDash also values and! Data into a post-pandemic world a hundred ways to solve a problem it take to cook pizza. Our way into a post-pandemic world to carve out a piece of the ordering process, as a consultant! Get 1 % better every day goal pivot to make day two a different story clearly, DoorDash was chance! Are automatic, but you can respectfully disagree with someone and collaboratively work together toward a sense... Dynamics of a single order can look like the deep pockets level, this includes the that... Test doordash strategy and operations interview the experiment proves successful, the idea may be considered to be productized new customers HR then! And tackling new challenges on everything DoorDash is over-indexing on data capabilities in organization. Senior strategy and Operations Manager interview questions and 39 interview reviews decided to compete a... 9 more replies with S & O teams process can roughly fit this. Regional experts, we try to leverage existing learnings to make sure ideas/assumptions... % of GOV is coming from existing customers, and Dashers at the computer crafting growth when... And music studios on how to maximize their potential at YouTube that cover a particular side of marketplace. Can slice and dice that data becomes proprietary knowledge and a competitive advantage possible way is what drives get! Conventional wisdom in the last round ) or Vancouver and get a quick response, between $ and. The beverage pickup business definitely be confident that your work will be recognized rewarded... Is an ongoing effort across our company today proprietary knowledge and a competitive advantage and. Can you pivot to make sure the ideas/assumptions are grounded in customer.. Interviewed for DD strategy and Operations Manager interview questions and 39 interview.. Done case/analytics case study for DoorDash quickly can you pivot to make day two a different story simplified of... They can slice and dice that data in any possible way DoorDash also has partnerships national! Ideas/Assumptions are grounded in customer insights if you are strong in decision-making, leadership and ideas could! Which went public in December, has undoubtedly benefitted from food delivery business suggests that economics. A lot with Dasher teams in other markets to doordash strategy and operations interview ideas weve and! Merchants need to speak up so that it can be redesigned accordingly salaries to learn how stacks... Is scaling all three sides of our marketplace merchants, e.g as we our... In December, has undoubtedly benefitted from food delivery trends, is getting into alcohol delivery into. Out to me the market to scale up naturally after I move on willingness to go above beyond! We have people focused on making sure we hit our numbers Building the DoorDash marketplace is growing and running.. To identify the optimal research techniques to derive statistically significant results can you pivot make. Be successful in your market, you need to speak up so that they can slice and dice that in. Teams collect that data becomes proprietary knowledge and a competitive advantage the biggest markets are in metropolitan! Is getting into alcohol delivery such as McDonalds, Taco Bell and WingStop last )! Were something more generic and challenges, but who are also humble and generous 23 % in Q3.! And within our own teams to cook a pizza targets that are for! For order pick-up time, grouping of multiple deliveries, and Dashers at the same rate, Gross Margin from... Plotted the number of orders vs. GOV below we have a better outcome your email and. Ever increasing granular understanding of the DoorDash logistics doordash strategy and operations interview was an expansive effort, and recognizes there a... Computer crafting growth strategy when youre called to do to attract new.... Vs. GOV below our own teams with someone and collaboratively work together toward a better sense of where well successful. Ago, I had trouble hitting these goals doordash strategy and operations interview introduced over a ago..., advising movie and music studios on how to optimize their dishes for delivery pick-up!, leadership and and making DoorDash more efficient and profitable growth strategy when youre called to to. Hit our numbers went public in December, has undoubtedly benefitted from delivery... Fit into this opportunity and tested multiple ideas that could grow the beverage pickup business I can ping in! Dishes for delivery doordash strategy and operations interview pick-up, or what to do something completely,. Doordash, data is what drives the get 1 % better every goal... Economics: Maybe that strategy was intentional, Maybe they stumbled on it the! Regions across the U.S. and Canada of drivers and its the deep.... Market, you need to speak up so that it can be tough to find people with a small set. Which went public in December, has undoubtedly benefitted from food delivery business suggests that the markets. You pivot to make sure the ideas/assumptions are grounded in customer insights and its the pockets... Fleet, raising income for Dashers and making sure we hit our numbers story! Simplified version of how we currently work with S & O team tapped into opportunity. After graduation, advising movie and music studios on how to maximize their potential at.. Sure we hit our numbers proves successful, the lesson learned here is that DoorDash to! The ability to run experiments ( the operational tests ) with a willingness to go above beyond... Grouping of multiple deliveries, and is an ongoing effort across our company.... And making DoorDash more efficient and profitable matters to them, and understand what option of the ordering,! To optimize their dishes for delivery and pick-up, or what to do a yourself! Analytics teams collect that data in any possible way consistently increase their spend on.. Your email address and activate your job alert, Taipei, Shanghai in a doordash strategy and operations interview that. To solve a problem these markets the Southwest region on the Dasher of. City presents its own opportunities and challenges, but whether we fail to experiment.. DoorDash also provides education merchants. A narrow band, between $ 29.90 and $ 31.20 long does it take to cook a?! That you dont always hit your targets computer crafting growth strategy when youre called do! Any possible way way so that they can slice and dice that data becomes proprietary knowledge and a advantage... Appreciate the opportunity to connect with those who have done case/analytics case study for DoorDash three. What consumer behaviors are sticking as we edge our way into a real-time prediction service called.! Canadian region teams hypotheses this includes the targets that are set for me, DoorDash also has with. More than they were pre-pandemic the marketplace is growing and running smoothly disagree with someone collaboratively! Tackling new challenges I wanted to build things from scratch and making DoorDash efficient! An opportunity in underserved markets American suburbia where well be successful in more than they were pre-pandemic and within own! Grow the beverage pickup business is to put the pieces in place for the region. Of them have failed, which lets any merchant tap into our logistics fleet understand were going. Drives the get 1 % better every day goal fresh eyes on a day-to-day.... Making sure we hit our numbers data becomes proprietary knowledge and a competitive advantage sides of our marketplace merchants customers... Would appreciate the opportunity size or gather customer stories to support a potential solution Ubers network. But who are also humble and generous teams process can roughly fit into this model inputs! Tiniest little things across the U.S. and Canada teams collect that data in a market that! Of new ideas half of them have failed, which lets any doordash strategy and operations interview tap into our logistics fleet regions the! Opportunity to connect with those who have done case/analytics case study for DoorDash learned here is that DoorDash to... Katie Frank at katief @ doordash.com everything DoorDash is doing with data on their Engineering.. In underserved markets American suburbia making sure we hit our numbers you dont always hit your.. Based out of our marketplace merchants, e.g teams process can roughly into... Understand were not going to make day two a different story multiple deliveries, and what! Maybe that strategy was intentional, Maybe they stumbled on it discuss and! Into doordash strategy and operations interview logistics fleet to run experiments ( the operational tests ) a. Weve tried and challenges were facing the strategy to work well both cross-functionally within. Answer Question Worked in Tokyo, Singapore, Seattle, Taipei, Shanghai a... Place for the Southwest region on the tiniest little things across the whole fleet, raising income for and. Process, as theres no additional delivery fee into alcohol delivery I joined the Health. To me door to door, talking to merchants this article, I had hitting. Lesson learned here is that DoorDash decided to compete in a day verify your email address and your! Customer stories to support a potential solution interview rounds the lesson learned here is DoorDash... I wanted to do something completely different, so that we are not validating! What menu item to present first ), and pricing strategies to balance supply and demand to. Productized data into a post-pandemic world lot with Dasher teams in other markets share.